iWASH - SMS Marketing Campaigns
Introduction
iWash has an optional module that allows you to send SMS Marketing Campaigns to your customers. The below guide is for customers who have purchased this module.
If you're interested in purchasing this module for your POS, please contact Imagatec and we can provide information on how to get you set up!
SMS Campaign Quick Guide
To set up an SMS marketing campaign, first create a Template for the SMS.
1. In the Marketing section of the Back Office, press “Create SMS Template”
2. Give the SMS a name and type in your message – ensure “Template” and “Active” are ticked.
3. Press the “save” button in the top-right of the page
Now that we’ve created a message, we can set up the parameters for the Marketing Campaign!
4. Go back into the Marketing section and select “SMS Wizard”. Choose your SMS template you’d like to publish
5. Select the parameters for your campaign and press NEXT
- a. You can select a Group from the column on the right, and the SMS will only be sent to customers of sites in that group
- b. Alternatively, if you select a Site, the SMS campaign will only be sent out to customers of that site
- c. Offer Start Date is the date the offer starts – this is for reporting purposes in the case that a limited-time promotion is being advertised
- d. Offer End Date is the date the offer ends – this is also for reporting purposes
- e. The first option is to send the SMS to customers that have/have not purchased a given product (or any product) BEFORE or AFTER a given date
- f. The second option is to send the SMS to customers that have/have not purchased a given product (or any product) in the last [ ] days
- g. The third option is to send the SMS to customers that have/have not visited in the last [ ] days
6. Select the “Send Date” (when the message will be sent out) and click “Submit”. Please note that SMS’s are sent out at 10:05 EAST: to make sure the campaign is sent out on time, it’s recommended that you set it up at least a day in advance.
- a. Please note that the estimated figures provided on this page are only approximations – actual numbers may vary.
- b. The Preview List will provide a list of customers that will receive the SMS
7. You can verify that the campaign has been saved using the “Browse Campaigns” report:
Once the campaign has been published, you can monitor the campaigns using the highlighted reports:
Please note that the Campaign Summary report will only work if there is a product linked to the campaign – this can be useful to measure the campaign’s success if it is marketing a particular product. If you’d like to do this, please contact Imagatec at help@imagatec.com.au and we will link the product for you.